Changing work style and increasing need for 24/7 access to information is fueling the growth of India Laptop market. Personal Desktop and Laptops have been competing since the evolution of portable personal computers. However, Laptops are preferred due to the convenience and portability factor associated with them.
According to 6Wresearch, India Laptop market reached 4.71 Million shipments for the year ending June-2014. Hewlett Packard endured its market leadership backed by its government tie-ups. Lenovo and Dell registered 2nd and 3rd position in the India Laptop market.
Key Highlights
- Hewlett Packard, Lenovo and Dell captured around 70% market share
- As many as 18 vendors shipped Laptops
- 6 vendors shipped over 0.2 million devices
Growth of portable PC market widely known as India Laptop market has experienced a volatile trend over the last few quarters. However, slow growth of the India Laptop market was revived after the completion of various pending government deals in Uttar Pradesh and Tamil Nadu. During 4Q 2013, the market declined by 56% over the 3Q 2013. Whereas, the market registered a growth of 102% in 2Q 2014 as compared to 1Q 2014.
Reduction in prices and increasing consumer awareness is fueling the demand for the Indian Laptop market. Apart from the procurement cost, demand is also driven by increasing number of new professions across the corporate and household segment. Additionally, the demand for Laptops in India is further expected to rise on account of the upcoming festive season.
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