Increasing usage of computer applications across various sectors such as Information Technology, Education and Public Sector undertakings along with the growing demand for portable storage backup have fuelled the growth of India External Hard Disk (HDD) market. Seagate continues to be the market leader.
According to 6Wresearch, India External Hard Disk market shipments have crossed 1.6 million units for the year ending June 2014. Seagate led the market followed by Western Digital (WD). Top five players include Seagate, WD, Sony, Toshiba, Transcend and Adata. The market is consistently witnessing a shift in demand towards larger storage devices as compare to the traditionally Gigabyte External HDD.
According to Anuj Mehrotra (Research Analyst, 6wresearch India Electronics Division)“India External Hard Disk market has witnessed a continuous migration towards portable and faster systems which has led manufacturers diversifying their product portfolio to focus more on mobility, speed and capacity of external hard disk.
He also opined that the market has been a witnessing a continuous increases on Q-on-Q basis despite the dipping market of personal computers. Along with the extra data need with the relatively lesser price, the consumers are also demanding appeal and style in the system which has been well corroborated by the recent introduction of slim and ultra slim hard disk. In the days to come, we will see hard drives will grow more bigger and cheaper in order to satisfy the hungry consumers who want to save their precious data at little extra price
India External hard Disk Market By Drive Capacity
- Seagate and Western Digital together controls ~80% market share
- In the connectivity segment, USB 3.0 captured major chunk of the market
- As many as six vendors shipped above 10,000 units
Price reduction as well as growing demand for rewritable storage has resulted in a substantial increase in demand for 1TB External Hard Disks. 1TB External HDD captured more than 73% share of the Indian External HDD market followed by HDD with 500 GB drive capacity.
The Indian External HDD market witnessed significant growth over the past few quarters. The surge in demand is primarily fuelled by increasing use of applications such as video editing, gaming, movies and software. The market would be further driven by wide acceptance of SSD (Solid State Drives)
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